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1 what role has leadership played in the success of southwest airlines

What role has leadership played in the success of southwest airlines?

It's Not What You think It all begins with answering a crucial question: What makes your business unique? But what makes each of them so successful? The answer is 1 what role has leadership played in the success of southwest airlines all three of these companies have a crystal clear understanding about what their basis for competition is and have completely aligned their business around that.

Let me explain, with a nod to Michael Porter and Brian Tracy. It all begins with answering a crucial question: This is one of the first questions I ask all of my CEOs clients because it gets to the root of what separates your business from all of your competitors.

What is the one thing that makes you different enough for a customer to come and buy from you? Another way to frame this is to ask what is your Mafia Offer, which is the thing you business offers that a customer cannot refuse? The truth is that no matter what answer you came up with, there are only three strategies that can distinguish your company from your competitors: And the best companies in the world know exactly which of these strategies they are best at and everything they do helps support it.

Cost Leadership Being the cost leader in your space means that you can offer the lowest cost products and services in the industry. Now cost is different than price, which means you might be the cheapest option in the market, but also the most profitable. This is exactly what sets Southwest Airlines apart from its competition.

The company is fanatical about keeping its costs in check by buying all the same airplane Boeing 737for example, so that they can cut the cost of maintaining and outfitting the planes since they are all alike. Southwest also has motivated union flight 1 what role has leadership played in the success of southwest airlines who begin cleaning a plane before all the passengers have even gotten off the plane as a way to help ensure quick turnarounds at the gate They'll even let you help if you want!

Even the pace of boarding a Southwest plane is faster than the competition because they understand that they only make money when their planes are in the air. It's no surprise that even while all the other airlines have seen major financial difficulties over the years, Southwest has been profitable for 44 years in a row. Innovation When you think of Google, you don't think about anything low-cost.

Everything from the type of talent they hire to the kinds of projects they tackle - think driverless cars - is incredibly expensive. But that's because Google's goal is to push the leading edge of innovation even if they don't always completely understand how they'll make money from it. You could also consider other companies like Apple and 3M who strive to establish a competitive advantage through innovation.

Customer Intimacy Ritz Carlton is a business that seems to understand its customers better than they might know themselves. The hotel chain has developed sophisticated information systems to help them gather information on their customers to help create the experience of being at home. They know, for instance, if you like feather or foam pillows. They know if you prefer a piece of chocolate or an apple on your pillow.

They even know the name of your dog and his favorite treat. Of course, it's not cheap to stay at the Ritz. But their hyper-focus on building customer intimacy is underlined by their mantra of: The company Lock Tite, for instance, is in the business of designing custom adhesives to solve whatever problem their customer might bring to them.

While you might think that it's their innovation capabilities that set them apart, it's really their devotion to building customer intimacy and knowing everything they can to help solve that problem. They know that's what really sets them apart. You could also 1 what role has leadership played in the success of southwest airlines how the Ritz Carlton is quite innovative in its use of information systems. But, no, everything they invest in is designed toward building that customer experience.

So when it comes to your business, what's the thing that really makes you unique? It should come down to one of these three strategies. And if it doesn't, it's time to reassess and find that one basis of competition that truly sets you apart. Oct 17, 2017 More from Inc.