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Ipod to ipad innovation and entrepreneurship at apple case study

What are the market segments identified by Apple and their relevance over the years?

Apple, Inc.: Steve Jobs's Strategic Leadership

Apple identified four key segments within the market: The search for a consumer product in 2001 was the cause of this dramatic turnaround. Discuss whether Apple was a first mover and exploited first mover advantages or not. First mover advantage exists where an organization is better off than its competitors as a result of being first to market with a new product, process or service.

Since the market was fragmented and did not have major players, relative market and financial strengths could be brought to play. Wherein the largest market shares were held by Diamond Rio and Pontis but both were financially in danger.

In terms of iPad, Apple was a first mover and exploited the first mover advantages. In January 2010, Apple launched the iPad in a further extension ipod to ipad innovation and entrepreneurship at apple case study the digital hub strategy.

Ipod to ipad innovation and entrepreneurship at apple case study

The iPad's pricing strategy was geared to getting the product into the hands of as many people as possible 'right from the start'. Discuss the innovation process in Apple by referring to various key points indicated in the case. Innovation involves the conversion of new knowledge into a new product, process or service and the putting of this product, process or service into actual use.

Apple has always been known for its innovation in each of its products. Design ethos — from out to in. The iMac was dated. It had never really looked cool and the product range needed a revamp.

How Apple Works: Inside the World's Biggest Startup

None of the consumer electronics products had been successful. They all worked together seamlessly. Product or Process Innovation The iPod concept was not just a product innovation but also a part of a process innovation which led to the idea of music on the move. Apple is a good example of a company succeeding very strongly in the range of products as well as service business.

The introduction of the iPhone and the App Store was not only a consolidation of Apple's platform strategy but the understanding of the need for different types of simple low cost programs.

Discuss the distribution strategy by Apple. The distribution strategy used by Apple was a multi-channel marketing through retail, online and iTunes.